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Tate McRae 'rubberband' - Music Video Review

Updated: Apr 8, 2023

Hey all,


For today's music review, I will be watching Tate McRae's new music video for 'rubberband'. In the description of the song she says 'snapping a rubberband is a way to get over something...sometimes even a person. this song means a lot to me, i hope you guys love it' - so without further delay, let's review!


Firstly, I cannot believe Tate is only 17 years old and she's already making incredible music and creating great music videos to go alongside them. I did a quick search, and Billie Eilish who also rose to fame very young, helped to write one of the songs on Tate's 2020 EP which is really cool! I like how the younger music community are coming together to help eachother out! Credit to Black Lake for coming up with the concept for this music video as well as it's very simple, but also highly creative at the same time!


In the opening scene, Tate has her hair tied up in a ponytail and she's wearing an all black outfit (almost like a super spy) and some of the first lyrics are 'Does it make me a criminal that I let you go' which is probably a question she is asking herself as she might been the decision maker in losing a friendship/relationship with somebody, and now is doubting whether she made the right decision. The environment looks like it's been set in a bedroom, with the dark room having tints of black and green which makes the overall music video very 'detective' looking.


Another shot sees Tate with her hair down, and a vibrant orange surrounding her in the room, which is a nice transition from the dark colours used earlier. She sings lyrics including 'looking through the photos wishing I was different' which could identify that she either wanted to change the way she looked personally, or change the surroundings that she had back then...whether it be 'out with the old and in with the new' as she hints in the title of the song 'rubberband' by snapping and breaking those connections that are likely not to last for much longer anyways. The lyrics 'I've got this rubberband on my wrist, almost break it everytime when I try to forget' simply shows that she could still be stressed about the situation of losing somebody...or that she is going through a lot of hairbands as the anger comes back temporarily, and it's the first thing she sees.


To bring the music video to a close, I like the blurry transition which fades into a dance routine, with the final shot showing her lying down on the bed in the same position as the opening of the music video, but in a different outfit! After having already released an EP in 2020, and a music video in 2021, I don't think Tate will be disappearing from the music scene anytime soon, and like me, she'll be growing up with a generation who have seen these young singers at the beginning of their careers, developing into worldwide sensations!


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